Case Studies

Real companies. Real numbers. Real production visibility.

The system was built and proven at Impack Packaging over a decade, then proven again outside machine manufacturing. These are the numbers, and the people who lived them.

Where the methodology was first proven

Numbers from Impack Packaging.

50%

Reduction in sales cycle

600%

Organic traffic growth

16×

From 6 paid leads/year to 8 free inbound leads/month

$245K

Machine sale from a single article

$2.2M

Revenue influenced by educational content

Results achieved by Stefan Badertscher as Director of Revenue at Impack Packaging. The same methodology now installed as the Production Visibility OS™.

Founding Proof

Where the methodology was built, and proven again.

Founding Proof

Impack Packaging

Stefan as Director of Revenue (2013–2023)

Packaging machinery

Stefan joined IMPACK when annual revenue was around $800K. Over a decade he built the international sales organisation across more than 30 countries, then in his last three years rebuilt the commercial system — the inbound engine that became the Production Visibility OS™. IMPACK leadership backed Stefan founding PINAVOX so other manufacturers could install the same system.

Joined IMPACK at ~$800K annual revenue
Built international sales across 30+ countries over 10 years
Last 3 years: rebuilt commercial system → 600% organic traffic growth
Sales cycle reduced by ~50%
From 6 paid leads per year to 8 free inbound leads per month (16×)
$245K machine sale closed from a single article
$2.2M revenue influenced by educational content

"Stefan joined IMPACK when our annual revenue was around $800,000. Over ten years he built our international sales presence across more than twenty countries. In his final three years he rebuilt the commercial side of the business, the inbound system that still brings educated buyers to our sales team today. One single deal that closed directly off a published article paid back two full years of our entire marketing and sales investment. That alone made it a no-brainer. When he told me he wanted to help other manufacturers do the same, I supported him to leave and start PINAVOX." Dominic Theriault, President & Founder, IMPACK

"Engineering has been IMPACK's heart since day one. What Stefan built on the commercial side, the way buyers now arrive informed before they ever speak to sales, let that engineering reach a global market. The content engine he installed still works for us today." Mathieu Tremblay, Managing Director, IMPACK

Founding Proof

Kim Cloutier

Architect · expert in PassivHouse & LEED

Sustainable architecture

An early proof case outside machine manufacturing. Same methodology applied to a sustainable-architecture practice. Kim now uses assignment selling — buyers read her content before the meeting, arrive educated, and trust the process. Sales calls are dramatically shorter because the trust work happened before the conversation.

$1.2M private PassivHouse home — her biggest-ever deal — closed 100% organic, no ads, no outreach
Buyer arrived already familiar with her process and methodology before the first call
Sales activities now run roughly 2× faster across the board (buyers self-educate via content first)
Website visits jumped from 2–4 per month to 35+ per month in 8 months
Pipeline filled with consistent, high-quality leads

"My biggest project to date, a $1.2 million PassivHouse private home, came 100% through inbound. The clients already knew my process, my values, and my work. The sales conversation was half as long as it would have been a few years ago, because the trust work happened before we ever sat down. That's true now of every sales conversation I have." Kim Cloutier, Architect · PassivHouse & LEED

Workshop Recommendations

Real LinkedIn recommendations from people who sat through the workshop.

Direct screenshots from Stefan's LinkedIn profile. TEC Canada peer groups, industrial sales leaders, and Quebec-based clients. Click any name to verify on LinkedIn.

LinkedIn recommendation from Marc-André Martineau

LinkedIn recommendation from Simon Lemire

LinkedIn recommendation from Mike Euclide Jean-Baptiste

LinkedIn recommendation from Simon Deschênes

LinkedIn recommendation from Cynthia Laforte

Original recommendations published in French. The full conversation lives on Stefan's LinkedIn profile.

Proof

Questions about the results

Are these numbers verifiable?

The IMPACK results are on record from IMPACK's own president and managing director, and the company is named as a success story in the foreword of the German edition of They Ask, You Answer. The About page links the third-party sources directly, including trade press and the publisher.

Did this work anywhere other than IMPACK?

Yes. An architecture practice closed a $1.2M PassivHouse project entirely through inbound, with the sales conversation roughly half the length it used to be, and monthly website visits moving from a handful to over thirty-five in eight months. Machine manufacturers currently in the programme have results that are not yet public.

How was a $245K machine sale attributed to one article?

Through the analytics and CRM record: the buyer's first touchpoint with the company was a comparison article, and the deal was traced back to it in the reporting. It is first-touch attribution on a single deal, not a claim that the article did the selling on its own.

How long did the IMPACK results take?

The organic traffic growth from roughly 300 to nearly 2,000 monthly visitors happened over 14 months. The sales-cycle reduction and the inbound lead change came over the final two to three years of a ten-year tenure.

Ready to find out?

Want to be the next case study?

The Audit identifies which module installs first in your company. Then we install it.

Book the Audit →