Case Studies

Real companies. Real numbers. Real production visibility.

The founding proof case lives at Impack Packaging. The new cohort is installing now. This is the page we'll keep updating as outcomes become quotable.

Where the methodology was first proven

Numbers from Impack Packaging.

50%

Reduction in sales cycle

700%

Organic traffic growth

8–10×

More qualified leads / month

$245K

Machine sale from a single article

$2.2M

Revenue influenced by educational content

Results achieved by Stefan Badertscher as Director of Revenue at Impack Packaging. The same methodology now installed as the Production Visibility OS™.

Founding Proof

Where the methodology was first built and tested.

Founding Proof

Impack Packaging

Stefan as Director of Revenue (2013–2023)

Packaging machinery

Stefan joined IMPACK when annual revenue was around $800K. Over a decade he built the international sales organisation across more than 30 countries, then in his last three years rebuilt the commercial system — the inbound engine that became the Production Visibility OS™. IMPACK leadership backed Stefan founding PINAVOX so other manufacturers could install the same system.

Joined IMPACK at ~$800K annual revenue
Built international sales across 30+ countries over 10 years
Last 3 years: rebuilt commercial system → 700% organic traffic growth
Sales cycle reduced by ~50%
8–10× more qualified leads / month
$245K machine sale closed from a single article
$2.2M revenue influenced by educational content

"Stefan joined IMPACK when our annual revenue was around $800,000. Over ten years he built our international sales presence across more than twenty countries. In his final three years he rebuilt the commercial side of the business, the inbound system that still brings educated buyers to our sales team today. One single deal that closed directly off a published article paid back two full years of our entire marketing and sales investment. That alone made it a no-brainer. When he told me he wanted to help other manufacturers do the same, I supported him to leave and start PINAVOX." Dominic Theriault, President & Founder, IMPACK

"Engineering has been IMPACK's heart since day one. What Stefan built on the commercial side, the way buyers now arrive informed before they ever speak to sales, let that engineering reach a global market. The content engine he installed still works for us today." Mathieu Tremblay, Managing Director, IMPACK

Founding Proof

Kim Cloutier

Architect · expert in PassivHouse & LEED

Sustainable architecture

An early proof case outside machine manufacturing. Same methodology applied to a sustainable-architecture practice. Kim now uses assignment selling — buyers read her content before the meeting, arrive educated, and trust the process. Sales calls are dramatically shorter because the trust work happened before the conversation.

$1.2M private PassivHouse home — her biggest-ever deal — closed 100% organic, no ads, no outreach
Buyer arrived already familiar with her process and methodology before the first call
Sales activities now run roughly 2× faster across the board (buyers self-educate via content first)
Website visits jumped from 2–4 per month to 35+ per month in 8 months
Pipeline filled with consistent, high-quality leads

"My biggest project to date, a $1.2 million PassivHouse private home, came 100% through inbound. The clients already knew my process, my values, and my work. The sales conversation was half as long as it would have been a few years ago, because the trust work happened before we ever sat down. That's true now of every sales conversation I have." Kim Cloutier, Architect · PassivHouse & LEED

Active Cohort

Installing the OS right now.

We share what's in flight as it becomes quotable. Full case studies will appear here as clients clear the next gate of their installation.

Active Client

Sensora Smart

Dan Flühmann, successor leader

Industrial sensors

Sensora began the Production Visibility OS™ installation starting with the Deal Accelerator module, translating their engineering trust into a sales process that closes faster.

Engagement started Q2 2026
Deal Accelerator module activated first
Foundation tier of PVOS
Quote to be added with client approval

Active Client

Holinger

Simon, 1-on-1 engagement

Engineering services

Holinger started the Production Visibility OS™ engagement with a focus on aligning sales, marketing, and engineering leadership around a shared commercial direction.

1-on-1 cohort, started Q2 2026
Alignment Catalyst module activated first
Quote to be added with client approval

Early Wins

Workshops, audits, and engagements in early progress.

Early Win

Care for IT

Philipp Hollerer, Owner

B2B technology services

Delivered the Production Visibility Audit and kickoff workshop. The team moved from "marketing is a side topic" to a shared, company-wide understanding that it needs every department's contribution.

Audit + kickoff workshop completed
Whole team aligned around the role of marketing
Engagement continuing into next phase

"Everyone understood how important our marketing is, and that it requires everyone's contribution." Original: "Alle haben verstanden, wie wichtig unser Marketing ist und dass es die Mitarbeit von allen benötigt wird." Philipp Hollerer, Owner, Care for IT

Workshop Recommendations

Real LinkedIn recommendations from people who sat through the workshop.

Direct screenshots from Stefan's LinkedIn profile. TEC Canada peer groups, industrial sales leaders, and Quebec-based clients. Click any name to verify on LinkedIn.

LinkedIn recommendation from Marc-André Martineau

LinkedIn recommendation from Simon Lemire

LinkedIn recommendation from Mike Euclide Jean-Baptiste

LinkedIn recommendation from Simon Deschênes

LinkedIn recommendation from Cynthia Laforte

Original recommendations published in French. The full conversation lives on Stefan's LinkedIn profile.

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