About
From IMPACK Director of Revenue (2013–2023) to PINAVOX founder. Same playbook. Same numbers. Now an operating system you can install in your company.
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Stefan Badertscher
Founder · PINAVOX
The story
For nearly ten years, I served as Director of Revenue at Impack Packaging, a Canadian-based machinery manufacturer. I rebuilt the commercial side from the ground up, replacing reactive sales with a system the entire team could run.
Over the last 2–3 years of that period, applying the methodology that became the Production Visibility OS™ produced: 700% organic traffic growth, 8–10× more qualified leads per month, sales cycles cut by ~50%, $245K from a single article, and $2.2M in revenue influenced by educational content.
I kept seeing other machine manufacturers, good companies with great machines and trustworthy people, struggle with the same problems we'd solved. Long sales cycles. Wasted proposals. No production visibility. They didn't need another marketing agency. They needed a system. So I built one.
The Production Visibility OS™ is the codified version of what worked at IMPACK, turned into an installable system. The principles are not new. The integration into a complete commercial operating system for machine manufacturers, that part is new.
What IMPACK leadership says
"Stefan joined IMPACK when our annual revenue was around $800,000. Over ten years he built our international sales presence across more than twenty countries. In his final three years he rebuilt the commercial side of the business, the inbound system that still brings educated buyers to our sales team today. One single deal that closed directly off a published article paid back two full years of our entire marketing and sales investment. That alone made it a no-brainer. When he told me he wanted to help other manufacturers do the same, I supported him to leave and start PINAVOX."
Dominic TheriaultPresident & Founder, IMPACK
"Engineering has been IMPACK's heart since day one. What Stefan built on the commercial side, the way buyers now arrive informed before they ever speak to sales, let that engineering reach a global market. The content engine he installed still works for us today."
Mathieu TremblayManaging Director, IMPACK
In the room
Vistage and TEC Canada peer groups. Industrial CEO retreats. Manufacturing association events. Cohort workshops with the current PINAVOX clients.
The conversations are direct, technical, and grounded in the operational reality of machine manufacturing. No theory. No slideware that doesn't survive the production floor.
The receipts
Results achieved by Stefan Badertscher as Director of Revenue at Impack Packaging. The same methodology now installed as the Production Visibility OS™.
Stefan with Marcus Sheridan after the French co-authored edition went to print.
A note from Marcus Sheridan
"Stefan was leading the marketing team at IMPACK (a Canadian niche B2B manufacturer) and read They Ask, You Answer, quickly falling in love with its teachings. After watching it have an incredible effect on IMPACK's growth and success, he reached out one day and asked if he could translate the book for French-speaking readers.
One day he's reading the book. Four years later, his name is on it. How impressive is that? Well done Stefan." Marcus Sheridan, author of "They Ask, You Answer" · from his November 2024 LinkedIn post
Credentials
Approached Marcus Sheridan in 2020 and proposed translating the book into French. Found a French publisher, co-authored the edition, and the French version of one of Forbes' Top 11 Marketing Books for Managers is now in print with my name alongside Marcus's.
Mentioned as a success-story case in the chairman/leadership edition of the German translation. Impack Packaging is cited as the manufacturer that proved the methodology in industrial B2B.
One of a select group worldwide, certified directly by Marcus Sheridan.
Coaches industrial leaders across North America and Europe on commercial systems for manufacturers.
Workshops, coaching sessions, and audits delivered fluently in all three languages.
Ready to find out?
A focused conversation about your pipeline, deal flow, and commercial system. No pitch. No pressure. A real conversation about your situation.
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