For Machine Manufacturers · $10M–$50M Revenue
6 Months of Production Visibility in 12 Months.
Stop guessing what next quarter looks like. The Production Visibility OS™ is a commercial operating system that replaces unpredictable sales with visible production demand.
The Real Problem
Most machine manufacturers don't struggle with sales. They struggle with production visibility.
One quarter, production is full. The next looks empty. Sales teams stay busy, proposals go out, but leadership still can't clearly see what production demand will look like six months ahead. That uncertainty makes planning capacity, hiring, and growth far harder than it should be.
Without the OS
- Reactive revenue cycles
- Wasted proposals to unqualified buyers
- Long, unpredictable sales cycles
- Leadership flying blind on capacity
- Growth dependent on heroics & trade shows
With the OS
- Steady inbound from educated buyers
- Proposals only for qualified opportunities
- Sales cycle reduced by up to 50%
- Leadership plans production with confidence
- A documented commercial system that runs consistently
“One article alone helped close a $245,000 machine sale, and continued to attract qualified inbound leads for years after.” Stefan Badertscher , Director of Revenue, Impack Packaging (2013–2023)
Proven at a Machine Manufacturer, Before PINAVOX Was Founded
Real numbers. Real machine company.
Results achieved by Stefan Badertscher as Director of Revenue at Impack Packaging. The same methodology now installed as the Production Visibility OS™.
The Solution
The Production Visibility OS™
A commercial operating system built specifically for machine manufacturing companies. It's not a campaign, a tactic, or an outsourced marketing retainer. It's a structured system you install inside your business, then stabilise, tune, and improve over time, like any other critical process.
Its purpose is simple: give your leadership team a clear, predictable view of production demand, so you can plan capacity, hiring, and growth with confidence six months ahead.
From unpredictable sales → visible production demand.
“Everyone understood how important our marketing is, and that it requires everyone's contribution.” Philipp Hollerer , Owner, Care for IT · after the PVOS kickoff workshop
The Three Areas of Your Commercial Engine
Attract. Convert. Execute.
The Production Visibility OS™ focuses on three key areas of your commercial engine. Each area has dedicated subsystems, activated in the order that fits your specific constraint.
Attract
Wasted Proposals → Ready-to-Buy Inquiries
How the right buyers discover and learn about your company before they ever contact sales.
- The Human Formula™
- The Fuel Supply™
- The Trust Engine™
Convert
Long Sales Cycle → Predictable Deal Timelines
How opportunities move efficiently from first contact to signed contract.
- The Authority Builder™
- The Deal Accelerator™
- The Progress Snapshot™
Execute
Transition Overwhelm → Team Runs Independently
How your team runs the system internally so it works consistently, without depending on heroics.
- The Alignment Catalyst™
- The Accountability Booster™
- The Execution Planner™
“Excellent training on using your website as a marketing tool. Stefan masters the subject and offers good solutions.” Marc-André Martineau , Sales Director, Premium Industrial Group (Overhead Cranes) · LinkedIn recommendation
How It Works
A 12-Month Installation Roadmap
Three clear milestones. Each one builds on the last. At the end of 12 months, your team runs the system independently.
First, 30 Days
Production Visibility Blueprint™
Your leadership, sales, and marketing teams align around one clear commercial direction.
- Clear pipeline baseline established
- Proposal waste identified
- Deal-stage measurement installed
- Roadmap for predictable deal flow confirmed
Next, 90 Days
Deal Flow Optimization
The first subsystems are activated to improve how deals move through your pipeline.
- Buyers arrive to sales conversations already educated
- Clear qualification criteria before proposals are created
- Measurable reduction in wasted engineering proposals
- Typically reduces wasted proposals by 30–40%
Then, 12 Months
Six Months of Production Visibility
Your pipeline contains at least six months of production demand.
- Steady inbound discovery from educated buyers
- Sales cycle reduced by up to 50%
- A documented commercial system that runs consistently
- Leadership plans production confidently
How Clients Progress
The PINAVOX Belt System
Not a tenure-based program. An outcome-based progression measured by two real metrics: Booked Backlog and Inbound Ratio. Each belt represents a commercial maturity level, and a binary gate to the next one.
See the Belt System →“After 12 months, the team runs it without me. That was the whole point, and it works.” Stefan Badertscher , On the long-term goal of every PVOS engagement
Best Fit
Built for successor leaders running machine manufacturing companies.
The Production Visibility OS™ works best for companies that already have the foundation, and want to build a system that lasts, not a dependency on an outside agency.
✓ This is for you if…
- $10M–$50M machine manufacturing company
- You already have a capable sales team in place
- At least one internal marketing resource
- You want to build internal capability, not outsource everything
- You understand that buyers now research suppliers online before contacting sales
× This is NOT for you if…
- You believe your current sales system is already perfect
- You want to outsource all marketing to agencies
- You refuse to modernize how industrial buyers research suppliers today
- You believe salespeople should simply keep chasing prospects forever
Your Guide
Stefan Badertscher
Before starting this work, Stefan led international sales and marketing for a machinery manufacturer, Impack Packaging, where he served as Director of Revenue for nearly a decade. He rebuilt the commercial side of the company from the ground up, implementing the same system that became the foundation of the Production Visibility OS™.
- Co-author of the French edition of "They Ask, You Answer", listed by Forbes as one of the Top 11 Marketing Books Every Manager Should Read
- Certified "They Ask, You Answer" coach, one of a select group worldwide
- Expert speaker in the Vistage / TEC Canada network, coaching industrial leaders across North America and Europe
- Delivers workshops and coaching in English, French, and German
Ready to find out?
Apply for your Production Visibility Audit
A focused conversation about your pipeline, deal flow, and commercial system. No pitch. No pressure. A real conversation about your situation.
Book Your Audit →